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Events That Don’t End

Stretch 3 days into 90. Hall, expo, networking lounge, office hours, annotated replays. Reduce tumbleweeds; warm more leads.

Most events burn bright for three days and then disappear. Slides are buried, contacts go cold, and sponsors wonder what they really paid for. With Events That Don’t End, we redesign your event as a persistent browser-based venue: a welcoming hall, expo area, networking lounge, office-hours rooms, and a replay theatre with annotated sessions. Attendees can return for 90 days via a simple link—no headset, no installs. We focus on concrete outcomes: more warm leads, more meetings booked after the event, higher replay usage, and better sponsor visibility. Your event stops being a moment and becomes a living asset.

Consulting Offer: Events That Don’t End

What this consulting offer is about

This offer is for organizers of conferences, expos, training days, or product launches who are tired of “three days of stress, three weeks of follow-up, then silence.” You already invest heavily in content, speakers, and promotion. The problem is not effort—it’s half-life.

We help you turn your event into a persistent digital venue:

  • A virtual hall to welcome people and guide them.

  • An expo area where booths live beyond the closing keynote.

  • A networking lounge and office-hour rooms that stay open.

  • A replay theatre where sessions are easy to find, annotated, and linked to actions.

Everything runs in a regular browser. People enter via link, revisit when they have time, and still find something “alive” weeks later. The focus: more warm leads, stronger community, better ROI for you and your sponsors.

Phase 1: Event Audit & Outcome Design

Goal: Understand your current event model and define what “success over 90 days” means.

Typical activities:

  • Kick-off workshop (2–3 hours) with your core team (event lead, marketing, sales, sponsor manager).

  • Review of your current event format:

    • Duration, audience, typical agenda.

    • Sponsor structure and expectations.

    • Existing online components (streaming, event app, landing pages).

  • Map your outcome goals:

    • Number and quality of leads for your own sales and for sponsors.

    • Replay consumption (which content should live longest?).

    • Community and brand goals (return visits, newsletter signups, etc.).

We then define 2–3 key metrics for the “90-day event”:

  • Lead-related: number of meaningful follow-ups (meetings/booked demos) that originate from the venue.

  • Engagement: percentage of attendees returning at least once after the live days; average dwell time.

  • Content: replay views per key session; click-throughs from sessions to offers.

Deliverable:
A short Event Outcome Canvas (3–4 pages) outlining:

  • Target audience segments

  • Primary and secondary goals

  • Key metrics for live days and long tail

  • Constraints (timeline, brand, IT, legal)

Phase 2: Venue & Journey Design

Goal: Design a virtual venue and participant journeys that support your outcomes—not just “a cool 3D space.”

Typical activities:

  • Define the core spaces of your virtual venue:

    • Welcome hall (orientation, “what’s happening now,” quick links).

    • Main stage / replay theatre.

    • Expo hall with sponsor booths.

    • Networking lounge (meeting tables, informal corners).

    • Office hours or “Ask the Expert” rooms.

    • Resource library (downloads, on-demand content, FAQs).

  • Design journeys for key personas:

    • First-time visitor during the live event.

    • Sponsor or exhibitor representative.

    • Returning attendee one week later.

    • Sales rep or CSM who wants to bring a prospect into the venue.

  • Decide what changes over time:

    • What is “live only”?

    • What becomes on-demand and how is it highlighted?

    • How often do you “refresh” the venue after the event (e.g. weekly spotlights, new office hours, featured content)?

Deliverables:

  • Venue blueprint (visual sketch + written description of each area)

  • 2–3 typical user journeys mapped as step-by-step flows

  • List of required content and integrations (streams, recordings, contact forms, CRM integration)

Phase 3: Technical Setup & Integration

Goal: Make it easy for people to enter, navigate, and leave a trace that your systems can use.

Typical activities:

  • Technical coordination session with your IT/agency:

    • Access paths (from website, event app, emails).

    • Authentication (existing registration system, single sign-on, simple magic links).

    • Data privacy and consent (GDPR, tracking choices, cookie/banner strategy).

  • Configure the virtual venue in a browser-based 3D platform:

    • Implement the hall, expo area, lounge, office hours rooms, replay theatre, and resource zone according to the blueprint.

    • Ensure clear signage and orientation (wayfinding, “You are here” boards, help area).

  • Integrate key systems:

    • Link or embed video streams and replay libraries.

    • Connect lead capture forms to CRM/marketing automation.

    • Simple analytics setup (who entered which area, when, how often).

Deliverables:

  • Working venue accessible via test links

  • Technical integration overview (what is connected where)

  • Simple metrics plan (what will be tracked and how it will be exported)

Phase 4: Content, Programming & Sponsor Activation

Goal: Fill the venue with meaningful content and activities—not just “empty booths.”

Typical activities:

  • Curate and structure your live agenda into:

    • Sessions designed for replay value (clear titles, summaries, CTAs).

    • Live-only moments (keynotes, live Q&A, special announcements).

  • Design sponsor/exhibitor experiences:

    • What lives in each booth (hero message, short pitch video, 2–3 key assets, clear contact paths).

    • Optional “office hours” where sponsor reps are present in voice/video within the venue.

  • Plan the post-event programming for the 90-day tail:

    • Scheduled “highlights weeks” (e.g. week 3: focus on topic X with recommended sessions).

    • Regular office hours or themed networking sessions.

    • “Replay tours” where hosts guide visitors through 2–3 key talks plus live Q&A.

  • Prepare annotated replays:

    • Short intro text or 30-second “why watch this” clip.

    • Timestamps for important segments.

    • Clear next-step CTAs (download, contact, book a call).

Deliverables:

  • Content & programming plan for live days and 90-day tail

  • Sponsor activation guide (what they get, what they need to deliver)

  • Annotation plan or example annotations for flagship sessions

Phase 5: Live Event Support

Goal: Make sure the live days run smoothly and set up a strong foundation for the long tail.

Typical activities:

  • Final venue walkthroughs and technical rehearsals with hosts and key speakers.

  • Training for your event team and volunteers:

    • How to welcome visitors in the hall.

    • How to handle basic support questions.

    • How to guide people to sessions, booths, and networking.

  • Optional on-the-day support:

    • Monitoring key areas of the venue.

    • Helping sponsors optimize their presence in real-time (signage, CTAs).

    • Watching engagement patterns (which spaces are busy vs. empty).

Deliverables:

  • Live event support notes (what worked, what to tweak)

  • Quick-win list for immediate post-event adjustments

Phase 6: 90-Day Long Tail & Optimization

Goal: Keep the venue alive and productive for 90 days after the event.

Typical activities:

  • Define a communication rhythm:

    • Follow-up mailings inviting people back into specific areas (“This week in the virtual venue…”).

    • Sponsor co-marketing campaigns that point to their booths and sessions.

  • Schedule a small number of anchor activities during the tail:

    • Monthly or bi-weekly office hours.

    • 2–3 curated “watch parties” or replay+Q&A sessions.

    • Themed networking events tied to key topics.

  • Monitor and optimize:

    • Entry and return rates.

    • Replay views and click-throughs.

    • Leads and meeting bookings per area/sponsor.

  • End-of-cycle retrospective:

    • Which parts of the venue were most valuable?

    • What should be kept, changed, or removed for the next edition?

    • How can the venue be reused (e.g. as an ongoing community hub or demo space)?

Deliverables:

  • 90-day engagement strategy (calendar + message themes)

  • Final evaluation report with metrics, sponsor outcomes, and recommendations for the next event cycle

Rough Effort Estimation (Consulting & Implementation Hours)

For one event redesigned as a 90-day persistent venue (using an existing browser-based 3D platform):

  • Phase 1 – Event Audit & Outcome Design: 8–12 hours

  • Phase 2 – Venue & Journey Design: 14–20 hours

  • Phase 3 – Technical Setup & Integration: 16–24 hours

  • Phase 4 – Content, Programming & Sponsor Activation: 18–26 hours

  • Phase 5 – Live Event Support: 10–16 hours

  • Phase 6 – 90-Day Long Tail & Optimization: 14–22 hours

Total (approx.): 80–120 hours

The actual effort will depend on:

  • Event size and number of sponsors.

  • How many sessions are recorded and annotated.

  • How much live support you want from us on event days and during the 90-day tail.

  • How much your internal team or existing agency can handle.